Selected work

Work that
moved metrics.

Three case studies from Lombardy and Northern Italy. Real results, documented clearly. Not every engagement becomes a case study — only the ones where the data is conclusive.

Springa
B2B Logistics SaaS · Milan, Lombardy

Springa

Product Discovery + Experience Architecture

Springa builds logistics coordination software for Northern Italian freight companies. Their activation rate had stalled at 31% despite three quarters of iterative design changes. Discovery revealed that users were failing not because the product was hard to use, but because the product used internal terminology that did not match how the logistics industry described its own processes. No UI change fixes a language problem. We restructured the experience using customer language throughout and rebuilt the onboarding flow to match actual logistics coordinator workflows. Activation reached 50% within six weeks.

+61%
user activation rate
One quarter post-launch
Banca Sella Digital
Digital Banking · Northern Italy

Banca Sella Digital

Interface Design

Banca Sella's digital division approached us after a sustained period of negative App Store reviews focusing on three specific interface problems: payment confirmation screens that were confusing enough to generate support calls, a transaction history filter that users could not find, and a contact support flow buried three levels deep. We did not redesign the app. We redesigned the three problem areas specifically, with an interface design engagement scoped to those components and their immediate context. The App Store rating moved from 3.1 to 4.4 in two update cycles.

3.1 → 4.4
App Store rating
Two update cycles
Casa Brera
Luxury Real Estate · Milan, Brera District

Casa Brera

Product Discovery + Experience Architecture + Interface Design

Casa Brera operates a luxury property platform for the Brera and Isola districts in Milan. They came to us requesting a homepage redesign, which is usually a sign that the real problem is elsewhere. Discovery confirmed this: the homepage was converting adequately. The problem was the property comparison experience — a feature that did not visibly exist, so users who needed to compare multiple properties either did not know they could, or gave up and contacted competitors. A full redesign engagement covering discovery, architecture, and interface design addressed the structural and visual problems simultaneously.

+38%
qualified lead inquiries
Three months post-launch

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